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113, JA Street, USA
Talk to Astrologers
+1-202-555-0181
Brand Core
A Cosmic Journey of the Sensory and Emotion
A light healing system that integrates smell, sight, touch, hearing, and ritual.
Brand proposition
Awaken your inner galaxy through cosmic fragrance. Every breath you take is a rhythmic movement in sync with the universe.
Brand Positioning
It deeply integrates the universe, breathing, and emotional healing. Translating astrological energy into something that can be perceived and carried. Everyday experiences that can be shared.
Brand Vision
Let breathing become a responsive action, let emotions. Having an anchor point to hold onto makes the gift It becomes a gentle blessing.
Constructing a Complete Sensory Universe
Star Breath Order
The Scent Card
Positioning: The olfactory carrier of the emotion switch contains the universe's response, which can be. Within the extraction that can be smelled. This is an emotional gift box that uses the four senses of smell, sight, touch, and hearing in tandem.
Each piece is an immediate emotional response, initiating a state of focus, relaxation, revival, or calm.
Starboard
The Astral Dock
Positioning: A dual anchor point for both sight and touch; exquisite badge-like objects, collectible interstellar docking points.
It adopts the visual recognition of constellation totems, satisfying the needs of touching, playing with, carrying, and commemorating.
The Twelve Constellation
Totem System
Positioning: A brand-new cosmic visual language to translate the spirit and essence of each constellation using a unified cosmic visual language.
It combines the symbolism of astrological personality traits, collectible value, packaging and communication extension capabilities, and brand visual consistency.
Choose Your Zodiac Sign
Star Breath Order
Every zodiac sign carries a unique vibration — a blend of traits, emotions, and elemental forces that shape your world. Select your sign to discover your energy profile, fragrance match, and daily cosmic guidance designed to help you live in sync with the stars.
Five-Dimensional Resonance
Five-dimensional product value: an emotional experience that transcends the senses.
Emotional value: Moments that make users feel responded to, comforted, and gently reminded.
Olfactory value
Star Breath Technique allows fragrance to quickly enter the emotional system. Fragrance blended with natural plant essential oils acts on the limbic system, achieving efficient state transition.
Visual value
Deep blue and gold constitute the core visual language of the brand. The combination of the twelve zodiac symbols and the star chart gives the product a natural sense of being a gift, a collectible, and a display piece.
Tactile Value
The exquisite craftsmanship of the star tray and the delicate texture of the aromatherapy cards provide a more lasting companionship experience, making the product more than just a one-time unboxing thrill.
Auditory value
Minor issues during unpacking, extraction, movement, and contact. The sound further enhances the product's memorable aspects, making the unboxing process more immersive.
Inspirational value
The profound starry sky totems and cosmic atmosphere become anchors for thought and triggers for imagination, helping users break free from linear logic with every breath and touch the source of intuition and creativity.
Applicable scenarios
Emotional healing in all situations
01: Personal healing scene
Before commuting: Refresh your mood with fragrance for the day.
During work breaks: Take out a piece to replace any unintentional.
Consumption
Nighttime: Slow down the pace to help calm your emotions.
Carry it with you: as a personal emotional anchor
02: Gift Scene
Birthday gifts: conveying blessings and heartfelt wishes
Holiday gifts: Holidays with a sense of ritual
Express
Gifts of companionship: Silent support during a friend’s low period
Support
Blessing-type gifts: for turning points in life Prayer
03: Social attributes
Empathic connection: Sharing when friends gather.
A fragrant aroma becomes the starting point for in-depth conversations.
Warm medium
Team coordination: Before a meeting or collaboration, work together.
Use it to help teams quickly establish a peaceful atmosphere.
A focused atmosphere
Quiet companionship: providing support in social situations where needed.
A friend for a moment of solitude, providing a non-hit.
A soothing corner from disturbance
04: Content dissemination scenarios
- Unboxing content sharing
- Interactive lottery content
- Zodiac-themed content
- Gift Box Sharing Contents
- Atmospheric video content
Technical Specification
The Encounter Set
- Star Breath Token x7 (includes various constellation energy fragrances)
- One star chart (corresponding to a specific constellation)
- One-piece immersive gift box set
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